Maersk Oil & QP Challenge
2012 – 2015

Client Objectives
  • Raise money in support of their initiative, Action on Diabetes
  • Increase awareness of the causes of diabetes and benefits of a healthy lifestyle
  • Bring together the energy sector in Qatar for industry networking and high quality team and leadership development
  • Turn-key solution
Red Rock International’s Solution
Red Rock delivered an end-to-end solution, bringing together event design, management, delivery and communications.
The service delivery included creating and managing a challenge website and social media presence, and recruiting and selecting teams.
  • $300,000 USD raised
  • Widespread coverage in national press and television
  • Active social media following before, during and after the challenge
  • The Maersk Oil and QP Challenge has been recognised as a high-quality development experience for teams, with companies such as Qatargas using the challenge as part of their development training for high-potential national staff.