EBDA Student Leadership Development
2013 – ongoing

Client Objectives
  • Develop future leaders from Qatar’s students
  • Partner with the leading universities in Qatar
  • Offer world-class training for Qatari and expatriate students
  • Develop students’ life skills and increase their employability
Red Rock International’s Solution
Red Rock International’s training team partnered with Qatar University and the seven partner campuses of Hamad Bin Khalifa University to create an annual development programme, named EDBA. The programme impacts thousands of students in Qatar. The Desert Challenge is a flagship event of EBDA: rich in team challenge, leadership development and competition.
  • Hundreds of students engaged in leadership development activities across Qatar’s leading universities
  • The Desert Challenge is entering its third year and continues to accelerate students’ development
  • Widespread coverage in national press and television
  • Active social media following from students and stakeholders